Category Archives: Waterspell fantasy trilogy

Six Months Out: Working the Promotion Plan

Release date for Waterspell Book 4 is March 18, 2022. Which means I’m now officially in the six-month pre-release window. I’ve got a plan and I’m working it.

Today I made Waterspell Book 1: The Warlock free at every bookseller that will let me: B&N, Apple, Kobo, Smashwords. Amazon is resisting going lower than 99 cents, and I can’t figure out how to “tell them about a lower price.” I thought there would be a button or something to click on the book’s Amazon page, but I’m not seeing it. Maybe Amazon’s zealousness about not being undersold will soon work to drop the Kindle price to free. Google Books also seems slow to respond to my price drop; I’ll keep checking back until the Google page shows it for free.*

*9/21/21 Update: Amazon and Google have caught up. The Book 1 ebook is now free in ALL ebook formats. Price-matching triumphs again. 😀

Most of the rest of today, I’ve spent making Instagram posts to get the word out about a free ebook. I’m not quite ready to post either of these yet, preferring to feature a few more Reader Reviews first, but these graphics are ready to go when the time seems right:

I’ve also reached out to some book reviewers with whom I’ve connected on Instagram. I have review copies (print and ebook) ready to send out in exchange for honest reviews. (Fantasy fans, you need merely ask, and you shall receive.)

Waterspell trilogyThe Book 4 manuscript has gone out to a trusted beta reader who is herself an author. I know that I (and the book) will greatly benefit from her feedback. She’s showing me the great kindness of reading the entire original trilogy to refresh her memory of the backstory before diving into Book 4.

Now it’s quitting time for today, and my neck is stiff from too many hours at the computer. I’ll need to learn to pace myself as the clock counts down to December 18, 2021, the first day of pre-orders, and then to March 18, 2022, the Book 4 release day. I’m trying to figure out when and how to do a Cover Reveal in there somewhere.

Which reminds me: I must also see to a new paperback cover for Book 4. To do that, I’ll need to determine how many pages the book will occupy in print. No point doing that, though, until I hear from my beta reader. Almost certainly her comments will lead to a final round of edits.

It’s going to be a busy Fall and Spring. I’m ready. I have a plan and I’m working it.

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Filed under Books and Readers, Bookstagram, Cover Design, Discoverability, Waterspell fantasy trilogy

Canva and I and Waterspell and Instagram

Notebook from Mexico 001Sitting on a bookshelf over my computer desk, for several years, has been a spiral notebook that I filled with quotes and notes from the books I was reading while writing the first three books of Waterspell. I bought the notebook in Mexico, where my late husband and I were living at the time, and where the original Waterspell trilogy was largely written. Our house on Lake Chapala, south of Guadalajara, made for the perfect writer’s den. I was insulated from my formerly too-busy life north of the border, and could devote myself full-time to the creative act of writing fiction, and to reading widely in support of my work.

Once the original trilogy got published, I seldom or never looked at the notebook that I’d filled with pertinent or inspiring notes and quotes. After getting on Instagram, however, I pulled the notebook off the shelf and, paging through it, discovered that I had created a wonderfully diverse archive of readily Instagram-able thoughts and sayings.

They have inspired me to feverish sessions at Canva, where I’ve upgraded to a Pro account to have access to ALL of the pretty pictures. I’m having a great time creating square-shaped graphics that feature quotes gleaned from my jam-packed notebook. On Instagram I’m alternating such quotes with excerpts from readers’ reviews of Waterspell, and the strategy seems to be working. I’m connecting with readers, reviewers, bloggers, and other authors much faster and more easily than I’ve ever managed to do on my largely useless Facebook author page.

Here’s a sample of the Author Quotes that I’ve taken from my old Mexican notebook and transformed on the Canva interface into post-worthy graphics:

And here are some of the graphics I’ve made to feature excerpts from readers’ reviews:

I am deeply grateful to the readers and bloggers who gave Waterspell such wonderful reviews upon the books’ original publication. I’m grateful to Canva for making it so easy and such fun to feature these review snippets as attractive graphics. I’m grateful to Bookstagram for giving me a place to post my Canva creations. Canva and I, and my books and Instagram, are jelling together quite well these days. Giving me hope that I may yet break through the static and bring my work to the attention of new readers, upon the publication of Waterspell Book 4, and to new listeners as well, when the long-in-progress audiobooks are finally released.

When books meet tech the right way, the results can be beautiful.

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Making a Place for Myself on Bookstagram

Being more oriented to words than to pictures, I had no interest in Instagram until I learned about its subgenre, Bookstagram. (Book Instagram = #bookstagram ) Now I’ve taken the plunge. Early activity is promising: In just my first two days I connected with several book reviewers and bloggers. When I get at least 20 potential reviewers, I’ll offer them complimentary copies of Waterspell Book 1: The Warlock. I’m told that Amazon treats writers better when their books have at least 50 reviews. As a series, Waterspell has more than that, but Book 1 by itself has only 35. My goal is to get that number to at least 50 before I start serious promotion of the forthcoming audiobooks and Book 4.

If you enjoy reviewing fantasy books, please drop me a note at waterspell(at)earthlink(dot)net. I have review copies of The Warlock available in all formats, print as well as ebooks, but I can mail the paperbacks within the US and Canada only.

Full disclosure up front: Book 1: The Warlock ends on a cliffhanger. And as reviewer Twiggy Piggy says: “The moment you finish this book, you WILL want to go on to the next.” (Perhaps I could supply you with that next book, too. Let’s talk.)

If you’re on Instagram, please look me up here.

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Filed under Audiobooks, Books and Readers, Bookstagram, Discoverability, Waterspell fantasy trilogy

My BookBub Ad Test

Here are the results of my advertising test at BookBub: “Belong” (ad 1) and “Courage” (ad 2) got almost exactly the same number of clicks, but hardly any clicks at all from Amazon shoppers. The vast majority of readers who showed interest by clicking either ad were Barnes & Noble customers (“Belong”) or, surprisingly to me, Apple Books and Kobo readers (“Courage”).

This supports my belief that writers who give Amazon exclusive rights to sell their books are condemning their works to compete with the almost infinite number of “products” sold by Amazon, while ignoring the truly dedicated readers who shop at Barnes & Noble and elsewhere, and who prefer non-Kindle tablets and e-readers.

When I launch a serious ad campaign for Waterspell Book 4 and the accompanying audiobooks, I now know where to direct my efforts.

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Blurbing Book 4 of Waterspell

Waterspell Book 4 cover detail

Waterspell Book 4 cover detail

A good day’s work. Got my errands done in town this morning, then drafted a heartfelt Author’s Note for the back of Waterspell Book 4 and tweaked the blurb into something I’m almost happy with. Thoughts are welcome. Does this give too much away?

In the House of Verek, it’s five years later. The waters are troubled. Memories are darkening. If the story is to end “happily ever after” for Carin and Verek, old demons must be laid to rest.
Readers of the Waterspell fantasy series will welcome this long-awaited fourth book for the answers it provides to questions raised in volumes 1 through 3: Does the wysard Verek regain his powers, and will Carin make her way back to him? Have Carin’s parents survived the plague that devastated their world, and will she ever see them again? Did Lanse survive the attack by Carin’s defender? Is Lord Legary really dead? And not least: Did the necromancer die in the jaws of Carin’s conjured dragon? Remember: there was no blood in the water. These questions and more are answered in Waterspell Book 4, which picks up the story of the lovers, Carin and Verek, half a decade after readers saw the pair separated in the closing chapters of the original trilogy.

By the blood of Abraxas, it’s about time we learned what happened next.

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Filed under Books and Readers, Cover Design, Magic, On Writing, Waterspell fantasy trilogy

Travel Inspires Writing

In the Before Time (pre-2020 Pandemic) I enjoyed traveling. Recently I had occasion to look through old vacation photos, and I found three that must have served as direct inspiration for pivotal elements in my Waterspell books. Their influence operated subconsciously. I didn’t have the pictures before me when I wrote their imagery into my story. When I came across the photos, however, long after the fact, I instantly recognized all that they had given me.

The Lake of the Lilies

Lily pond at Honey Creek State Natural AreaI snapped this picture at the Honey Creek State Natural Area in the Texas Hill Country, on a tour organized by the Texas Nature Conservancy. The outing was advertised as a wildflower tour, but when we got there our guide apologized for the almost complete absence of wildflowers—the deer had eaten them between the time the tour was arranged and before we arrived. I remember the beauty and wildness of the place, though. This old snapshot does not do justice to the shimmering of sunlight on the pads of the water lilies. Clearly, the vision stayed with me, and inspired the Lake of the Lilies in the woods near Verek’s manor house.

Carin’s Sanctuary Oak

Major Oak photo by Jerzy KociatkiewiczDuring a trip to England, I got to see the Major Oak in the midst of Sherwood Forest, Nottinghamshire. We soaked up the whole Robin Hood–Sherwood Forest magic of the place. I came home with a beautiful Lincoln Green scarf woven of English wool and sporting an embroidered Robin with his bow drawn. Looking at this picture of the Major Oak, I have no doubt that the tree was the subconscious inspiration for the Sanctuary Oak that saves Carin from the wasteland dogs. The above photo by Jerzy Kociatkiewicz appears at The Treeographer and shows the tree standing alone in the midst of a clearing, just as Carin’s Sanctuary stands. The branching pattern of the Major Oak’s thick limbs suggests how Carin is able to leap into her sanctuary tree to escape the dogs, and how she can sleep that night, though uncomfortably, by lashing herself to one of its thick horizontal branches.

The Mirror Pool

Towertop compass design at a Texas Hill Country state parkFour stone benches ring the well of the wysards in the cavern of enchantment deep beneath Verek’s manor house. The benches are arranged like the four cardinal points of a compass. When I came across this old vacation photo, I gasped in recognition. Look closely, and you can see the ornate E, S, and W directional markers of this stone compass that’s laid into the floor of a watchtower (or observation deck). The letter N for North barely appears at the left edge of the picture. I can’t remember exactly where I took this photo in the Texas Hill Country, but I’m inclined to think it’s either Longhorn Cavern or Inks Lake State Park in Burnet County, next to Inks Lake on the Colorado River. Seen through the lens of my writing, I easily picture the mirror pool replacing that stone mosaic in the center of the floor, with the benches set around the pool at the cardinal points, the directional letters giving way to carvings of key, crescent moon, fish, and radiant sun.

“The world is a book, and those who do not travel read only a page.” (Attributed, probably incorrectly, to St. Augustine.)

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Filed under Books and Readers, Environmentalism, Magic, On Writing, Waterspell fantasy trilogy

Time to Work Out the Plan

Waterspell tagline on sunsetFor a year, I’ve been laying the groundwork:

• New covers, first for the ebooks and now for the paperbacks
• Ongoing work on the audiobooks
• New book trailers, created via Biteable
• Reformatted Facebook author page
• Updated Amazon author page
• Updated Goodreads profile
• Lots of social media graphics newly made at Canva.com

My next steps include looking into the usefulness of these things:

• BookBub
• The Fussy Librarian
• Blog tours
• Goodreads Giveaways
• Amazon advertising
• Written Word Media
• Instagram

I know who I’ll ask for new reviews to augment the glowing reviews that Waterspell received upon the books’ initial publication. The circle I move in, these days, is much changed from the social circle that I knew before my husband’s death in 2012. Now, I number among my friends many anti-fascist activists, folks I got to know after November 2016. Most of them didn’t even know I was a many-times published author; it wasn’t what drew us together. Now, gradually, I’m revealing my past life and enlisting the support of those who are willing to help me recover something of it.

Waterspell Book 1 detail

Am I dreaming, thinking I can relaunch a 10-year-old fantasy series? Possibly. But I’m making final edits to Waterspell Book 4, preparing for a 2022 release. And the audiobooks are slowly coming together, after my wonderfully talented narrator endured a major upheaval in his own world. It took him away from the work for six months—disruptive, yes, but not as damaging to a career as was my own dark, nine-year period of grief and neglect. If nothing else goes too badly wrong, the audiobooks should be released in 2022, along with Book 4.

I’m thinking those two events could be and should be enough to spark new interest in the original trilogy. If I will get out there and promote, dammit. It’s no secret that promotion takes money, and I’m prepared to pay, within reason, for advertising. Here’s what I plan for my first sponsored Facebook post:

waterspell-fb“Perfect for fans of Kristin Cashore and Charlotte Brontë.” From award-winning author Deborah J. Lightfoot, an unforgettable epic fantasy that readers call “extraordinary, enthralling, completely unpredictable.” Think “Jane Eyre meets a sorcerer.” Coming in 2022, Book 4 of Waterspell will complete the series. Print & ebooks available. Audiobooks in progress. http://www.waterspell.net

Amazon advertising and BookBub being completely new to me, I’ll need to discover how they may or may not fit into the budget. But at least I’ve got a little ready cash to spend on a new promotional push. The 2020 Pandemic Year not only gave me time and opportunity to pursue audiobooks and to write Book 4, it saved me money. I went nowhere and cooked meals at home. Everything I didn’t spend on travel and restaurants is now earmarked for book promotion.

I hope to Drisha this plan of mine will get these four books in front of the readers who will most enjoy them. At this point, it’s readership I want—not fortune so much, just a tiny bit of fame to validate the years I’ve spent obsessing over this story of mine.

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Filed under Audiobooks, Books and Readers, Cover Design, Discoverability, On Writing, Waterspell fantasy trilogy, Writers

Free Graphics at Canva

Evidently the rest of the writing world learned about Canva.com long ago. I’ve only recently discovered its multitude of free and easily customized templates for Facebook posts, Instagram, postcards, and all sorts of things.

Now that I know, I’m hooked. I started out playing with their ready-made templates, and created graphics that I may or may not ever actually post on my Facebook page:

Further experimentation produced results more in keeping with my tastes and better suited to the books:

Canva’s templates gave me ideas. This one suggested a way of showcasing several reviews at once:

Finding my rhythm, I knocked out several images that I’ve stockpiled for a social-media blitz when the time comes to actively promote Waterspell Book 4 (it’s nearly finished!) and the audiobooks (after an unavoidable delay, we’re now aiming for a Spring 2022 release at Audible).

I’m thinking I can never have too many of these things pre-made and ready to post. So it’s back to Canva.com that I go. Many thanks to that wonderfully generous Aussie tech company for making so many of its templates totally free. ♥

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How Do Books Get Discovered?

“The trick isn’t to get people to read your book. The trick is to get people to hear about your book.”

So said a participant in a recent Authors Guild webinar about book marketing and promotion. The comment struck a chord, for I’ve struggled to get my books more widely noticed. The reviews they have garnered suggest fantasy fans would enjoy reading Waterspell, but too few members of my intended audience have even heard of the series.

Anticipating the release of the audiobooks (which are progressing now, after a six-month hiatus in which Life with a capital L again intervened to back-burner them), I’m trying a mix of old and new ways to reach my audience. My newest effort is through two particularly lively Facebook groups:

  • The Reading Corner Book Lounge: “A fun and friendly place for bookdragons to discuss anything and everything bookish! We have a wide variety of members worldwide who read all sorts of genres. We frequently host readathons and have several group reads every month if you choose to participate. We also host author Live interviews a few times a year.”
  • Fantasy-Faction – SFF Book Discussion: “Fantasy-Faction.com is one of the world’s largest fantasy and science fiction book communities. Each week we bring readers book reviews, author interviews, articles on the genre, up-to-date news and much, much more. Our site has proudly been nominated for the World and British Fantasy Awards and twice won the Reddit Award for Best Fantasy Website.”

Reading Corner allows authors to self-promote, within limits. Naturally they ask writers to comment and participate with the other posts, and to not join for the sole purpose of self-promotion. I’m enjoying the group immensely and find it easy to participate as simply one avid reader among thousands. Group members read everything, but fantasy is a popular genre among them. The tone is unfailingly supportive and polite. They enjoy each other’s company. I’m not yet ready to straight-out ask for group members to read and review my books, but I anticipate a positive response when I reach that point.

Fantasy Faction dragonFantasy-Faction, on the other hand (the dragon is their logo), does not allow advertising or “buy my book” posts. It’s wonderfully informative, however. I’m learning a new vocabulary for discussing the fantasy genre: terms like “grimdark” and “reactive protagonist.” One post so neatly summed up the elements of classic, epic fantasy, it gave me a kind of template for describing Waterspell’s place in that subgenre:

Waterspell fits firmly in the realm of epic fantasy (but with an environmental fantasy twist) … It’s got ancient and mysterious magic, a Hero/Heroine’s Journey (with a twist), a passage from one world to the otherworld, a (reluctant) Chosen One, and a search for belonging and redemption.

One frequent Fantasy-Faction contributor described her favorite genre tropes in terms that left me in no doubt: She would like Waterspell. Now I’m wondering if it’s cricket (honorable, acceptable, not insectoid) to message her and offer her a review copy in exchange for a fair and honest review. I have to think it over and seek advice. Mustn’t offend (or get kicked out of the group).

New Paperback Covers

Book 1 The WarlockAnother thing I’ve learned from participating in these two bookdragon groups is that fantasy fans still buy physical books! I had assumed that ebooks were more popular with my intended audience. Personally, I prefer the convenience and portability of ebooks, and I’ve gradually culled my library of physical books. When I got new ebook (and audiobook) covers made, I thought I wouldn’t bother with updating the paperback covers, too, since the Waterspell paperbacks are much more expensive than the ebooks and haven’t sold as well.

My thinking has changed, after realizing that fantasy fans are collectors as much as they are readers. They love beautiful books, they want to hold them in their hands, and they want to display them on their bookshelves. Therefore, I have returned to my cover artist, Vila Design. and placed an order for new paperback PDFs to match the ebook covers, to be uploaded at Lightning Source.

Tweaked Facebook Page

I had wondered why my books’ Facebook page didn’t look like other writers’ pages. Visitors had to scroll past layers of Facebook-imposed clutter to reach the heart of the page. Finally I dug deep into the Settings (they bury it deep) to discover I was using FB’s “Standard” page template. When I changed to the “Public Figure” template, voila! The page cleaned up nicely. Much less clutter at the top. I’m glad to discover the fix but wonder why it was so hard to find.

Author page screenshot new template

And so I press on, trying this and that, seeking a wider audience for my work … convinced, at the end of the day, that nothing really succeeds except word-of-mouth. Personal recommendations are gold.

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Filed under Audiobooks, Books and Readers, Cover Design, Discoverability, Waterspell fantasy trilogy

“Literary Fantasy” Defined

Book 1 The WarlockThis is the best definition of “literary fantasy” I’ve come across. The definer, Emily Temple, also lists and briefly describes recommended books in the genre. Of course, I must add the Waterspell series to the list, as it closely fits her definition:

“For the purposes of this list, I am using it [the term ‘literary fantasy’] to mean works of fantasy that prioritize sentence-level craft and/or complex thematic structures, and/or that play with expectations and fantasy tropes, and/or that focus on characters and interiority as primary goals of the work. I don’t just mean ‘well-written fantasy’ or ‘literary novels that have magic in them,’ though both kinds of books can be found here. What I mean is books that relate to and pull from the conventions of both genres: fantasy and literary fiction. This means there might be dragons, and there might be a hero’s journey, and there might be some lyrical descriptions, and there might be some family conflict. There is also some crossover with SF and literary SF, of course.”
—Emily Temple

Find Temple’s list on Literary Hub at “10 Works of Literary Fantasy You Should Read.”

 

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